The Benefits of Outsourcing Difficult Web Development Projects
The web development world has tremendously expanded over the past five years, and it doesn´t seem to be shrinking. If you´ve been in the web development field any length of time, you probably realize how much this field has grown and changed.
Simple HTML for many web developers is a thing of the past. Who would have thought that so many programming languages would be invented in such a short period? From simple HTML to PHP, XHTML, CSS, JAVA, FLASH, etc., etc., the list goes on and on!
Outsourcing, although not new to the business world, has quickly become a familiar term in the website development field for this very reason.
Your Niche Web Design Skills
Each website designer has an area of expertise that they´re very familiar with and have performed often. If you took web development in college, you probably focused on just a couple of aspects of development. No one college class teaches all the methods. Perhaps you are very savvy with flash and have created many websites using flash. Of course, there are plenty of potential web design customers in the Flash department, but what if you could expand to other areas of design that you know little about?
Expanding without Additional Training
Perhaps you´ve had the terrible experience of turning clients away simply because you didn´t have the skills necessary to complete their web project. If you´ve had to do this, don´t be too hard on yourself. Nobody has every skill in website development, but everyone in website development has at least one or a few skills!
You might ask, “How can I expand my business or extend services in areas where I´m not an expert?” As mentioned above, outsourcing has become a familiar term in the web development world for this very purpose. Outsourcing gives you an opportunity to expand your business without going to school for more training.
How Outsourcing Works
Outsourcing simply means that you are hiring a person who´s not a direct employee (and often lives out of the country) to complete a web design project for you. Instead of simply referring your client to a new company or individual, you´re actually becoming the middle man between your client and the skilled designer. You still make a profit, the person hired gets paid for their work, the client gets a completed project – and
you get to keep your client!
Even though you´re not skilled in an area of design, you can outsource the work to someone who is skilled in that area.
Outsourcing Your Difficult Projects
Every web developer understands that clients can be easily swayed when working on a project. Your client may hire you to begin designing in simple HTML, which is your area of expertise, but suddenly at midstream, the client has been convinced by an outside influence that PHP is the “way to go” with their website.
If this happens (and it does happen), you have three choices:
1. Tell the client that you´re going to have to continue in HTML, or you won´t be able to complete the project. You lose both the client and the remainder of your pay.
2. Try to convince the client that PHP is NOT the way to go – good luck!
3. Confidently discuss with your client the time frame, any additional costs, and what types of changes will need to be made to redesign the site in PHP. Once you reach an agreement on a PHP direction, you can outsource the work.
Obviously option number three would be best for you and the client. The client won´t have to start over with a new website designer. You´re already familiar with the client´s website needs, goals and business.
You´ll benefit because you get to keep your client and build a good reputation of being a problem solver. You don´t have to tell your client all the details of your outsourcing plans. You can, however, explain that you have a helper who is experienced in PHP, so the client will understand that you´re not working alone on his/her project.
Outsourcing Your Overflow
Another way to use outsourcing to your advantage is when you are so busy that you must turn clients away. If you´re turning clients away, it might be better to keep the clients and outsource the projects instead. You may feel that you don´t need the extra business, however, remember that there are always slow times in any business. The more faithful clients you have, the better! Also, you may offer additional services which can build a monthly income such as web hosting, site updates, etc.
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